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• Six Things Every Hiring Optometry Practice Owner Should Include in a Career Center Listing
• Tips to Write a Better Career Center Post
• How to Showcase Your Optometric Practice in a Job Listing
• Hiring ODs: What the 10 Most Popular Job Listings Have in Common

Six Things Every Hiring Optometry Practice Owner Should Include in a Career Center Listing

Listings that incorporate a complete picture of what a potential hire’s life might be like if they were to be offered the role tend to attract more quality OD applicants than those that simply lay out the basics of the position. Here are six inclusions you can incorporate in your listing to make it stand out in a career center:

1. An eye-catching headline – When it comes to career centers, the old saying rings true – you only have one shot at a first impression. Without a standout headline, your listing runs the risk of blending into the crowd with other listings. While many employers are tempted to use titles like ‘Optometrist’ or ‘FT/PT Optometrist’, including a few of your practice’s most attractive attributes in the title is a great way to pull more views from qualified applicants. Some qualities applicants look for are signing bonuses, competitive salary and benefits packages, great location, four-day weeks, exceptional support staff, and advanced technology.
2. Salary and benefits – Salary and benefits are at the top of the list of considerations for applicants. It is important to include some mention of what your practice will offer to the person who is hired. Giving applicants an idea of what their salary may be helps them to plan for what their expenses would look like if they were to work in your practice. While applicants are certainly interested in knowing what the salary range for a position may be, there are several other benefits to mention that can help increase interest in your position. Does your practice have flexible scheduling? Four-day weeks? You might also mention what your practice will offer when it comes to retirement savings, vacation, signing bonuses, membership dues, performance incentives, etc.
3. Details about your community – Location is the next most important consideration for applicants, following salary and benefits. Highlight what makes your community special. To make an applicant feel comfortable about relocating, they need to be able to envision what their life will be like both in and outside of the practice. Is there a great music or arts scene? Is your practice located within a great school district? Some other attributes you might mention are low cost of living, hiking trails or other natural features, accessibility to metropolitan areas, community values, etc.
4. Details about technology and equipment – Many recent graduates and young optometrists have had the opportunity to learn with the most advanced equipment and technology in the industry and look forward to putting their skills to use. Consider listing any updated or advanced equipment used within your practice, including technician-friendly hand-held tonometers, OCT angiography equipment, wide field photography equipment, corneal topographers with dry eye modules and contact lens fitting software, digital computer screen eye charts, ERG/VEP equipment, and new technologies for early detection of AMD.
5. Practice and culture – To help applicants envision themselves as part of your practice, include details about your practice’s daily operations and what the new optometrist’s role will be within the practice. Does your practice have specialty areas, or do you have a broad scope of practice? What is the culture within your practice? How involved is the support staff during exams? What types of patients do you see most often? Describing the day-to-day experience within the practice can help an applicant determine if they will be a good fit for the practice.
6. Your contact information for questions – Many career centers include fields for employer contact information, but these fields are not always visible to applicants. Include a sentence or two that welcomes questions from your applicants and advises them to contact you directly via your preferred email address or phone number. By inviting questions right in the listing, you may open the door to a conversation with an applicant who needs more information to feel confident in applying to your listing.

Tips to Write a Better Career Center Post

Whether you are looking for your next career move or fill an associate position, you want to reach the best candidates in the optometry field. OPW is your resource for optometry-only career needs, including the hiring process of dedicated applicants. One way to ensure the right applicants will notice your opening is to write a good description. Here are three tips to follow:

• Include the details – It’s common for employers to want to avoid mention of benefits until they’re ready to make an offer, but the omission could also give off the impression that benefits aren’t available. A brief outline of this information can help candidates see the “big picture.”
• Describe the culture of your practice – While candidates can easily look up patient reviews about your practice online, a career center post can be a great opportunity to describe your practice’s culture and values in your own words.  
• Remember the importance of community – For many candidates who are seeking the right opportunity, it might also mean a significant move for their family. Consider including information about what makes your community wonderful, and why people want to live there. 

How to Showcase Your Optometric Practice in a Job Listing

There’s a job opening for an OD at your practice and it’s time to write the job listing. You’ve explained the duties, location and benefits. However, there is one key element that is often overlooked when creating a job listing: showcasing your practice. Describing your practice itself is a terrific selling point that will help candidates visualize what working at your practice will be like. Here are tips for effectively showcasing your practice:

• Celebrate your practice —  Describe what makes your practice unique. Talk about the gratification of working with your patients. Be sure to mention new equipment and upgrades.
• Workplace culture —  Personality counts. Be sure to highlight that your office is a fun place to work, and mention any team-building or recreational events that are popular with your employees. Include any mission statement or values that your practice has, as well.
  
• Highlight your practice’s community — For many candidates, finding the right opportunity also means a significant move for their family. Consider including information about what makes your community wonderful and why people enjoy living there.
• Employee appreciation —  Everyone likes to know that their efforts are appreciated. Convey that
  your practice values the staff’s hard work and dedication. Note if you have an employee of the
  month award or a recognition program.

Remember that a job listing is your first and best opportunity to showcase your practice to potential candidates. Providing a clear picture of your practice will attract candidates who are a great fit and are enthusiastic to apply.

The AOAExcel Career Center allows employers and recruiters to share open positions with qualified  doctors of optometry nationwide. Learn more about posting a position and how you can save 50% on  listings.

Hiring ODs: What the 10 Most Popular Job Listings Have in Common

For practice owners struggling to find an OD, posting a position on the AOAExcel Career Center provides an immediate avenue to reach a new slew of potential candidates across the country. But even with the right venue, it’s crucial to create a compelling job listing to attract the perfect candidate. To help give you an idea of what to include in your listing, AOAExcel researched the most viewed Career Center positions and noted what they all have in common:

• Start with a Descriptive Title — Stand out from generic “Optometrist” job titles. The most viewed Career Center listings all include eye-catching, descriptive titles. Consider including a nearby point of interest, a salary figure, or a particularly attractive benefit, details on the role—like "private," "medical" or "optical"—or specifics on candidate type like “new grads welcome.”
• Include Salary and Benefits — An attractive salary and benefit package will appeal to seekers and assure them that your position is worth pursuing. It is common and encouraged to list expected salary, benefits like insurance and retirement plans, and any sign-on bonuses or revenue share opportunities up front.
• Highlight Community — Posting on a nationwide career center likely means your candidate will be making a significant move for themselves and their family. Highlighting the best aspects of your community, whether that’s a great school system, unique cultural opportunities, or proximity to nature and recreational sites, can help paint a picture of what life will look like for prospective candidates.
• Introduce Your Practice and Team — Showcase everything that makes your practice a great place to work. Mention any cutting-edge technology you use, provide a preview of your services or treatment focus, and describe the facility and exam rooms. Introduce potential candidates to your staff, your practice’s values, and any plans for the future of the role and your practice.

Remember that a listing is your first and best way to make an impression on a job seeker. The more you can show candidates what working at your practice will look like, the more interest your listing will generate. If you would like more help creating a job listing, the AOAExcel Career Center experts are available to review your listing and provide one-on-one assistance. Plus, members receive 50% off on AOAExcel job listings. Learn more.